Privacy Policy

This page explains how www.liquidimagination.eu uses any information you give to us, and the ways in which we protect your privacy.

The Data Protection Act

Under the Data Protection Act 1998, we have a legal duty to protect any information we collect from you. We use leading technologies to safeguard your data, and keep strict security standards to prevent any unauthorised access to it. We will not pass on your details to any third party unless you give us permission to do so.

What information do we collect?

We collect four kinds of information from visitors to this site: Contact details for shop orders, Personal details for enquiries, Personal details for email updates (including contact details for our swatch card promotion) and site usage information from session cookies and log files.

Online shop orders

If you opt to make a purchase from the Feelings Liquid Imagination online shop, the information we collect is; your name, postal address, email address, contact telephone numbers, payment details, opt-in to receive marketing communications and products ordered.

This information is stored to allow us to send you the products purchased. A copy of this information is kept securely by Valtti and our technology suppliers, Lumison and Whitespace and will be held until such time you inform Feelings Liquid Imagination otherwise. This information is also stored on back-up tapes to avoid loss of data.

Credit or debit card information will be used as a financial transaction for your online purchase, but will not be retained after successful authorisation of the transaction.

Personal details for enquiries

If you send us an email enquiry, the information we collect is your name and email address. These details will be used to respond to your enquiry. Additional information we collect (should you wish to provide it) is your company name, address and decision to opt-in to receive marketing communications from Valtti and Liquid Imagination about out products.

A copy of this information is kept securely by Valtti and our technology suppliers, Lumison and Whitespace and will be held until such time you inform Feelings Liquid Imagination otherwise. This information is also stored on back-up tapes to avoid loss of data.

Personal details for email updates

If you subscribe to receive marketing communications from Valtti and Liquid Imagination about our products, the information we collect is your name and email address. Additional information we collect (should you wish to provide it) is your address in order for us to send you the swatch card promotion.

A copy of this information is kept securely by Valtti and our technology suppliers, Lumison and Whitespace and will be held until such time you inform Feelings Liquid Imagination otherwise. This information is also stored on back-up tapes to avoid loss of data.

Site usage information – log files and cookies

Log files allow us to record visitors' use of the site. Whitespace (the technology provider for the website) puts together log file information from all our visitors, which we use to inform changes to the layout of the site and to the information on it, based on the way that visitors move around it. Log files do not contain any personal information but may record the IP address and type of web browser and operating system used during a visit to the website.

Cookies are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the web browser. We use cookies for a number of purposes, including site usage analytics, the shopping basket/purchase process and the effectiveness of any advertising that may have brought you to the website. For more information about cookies visit: www.wikipedia.org.

Changes to this privacy policy

If this privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

May 2009